Mobile view of the portfolio's work example
Instagram carousels section
Project overview
LAKI is a design studio that specialize in creating digital design, brand identities and social media visuals. Studio also focuses on variety of print works. LAKI transforms digital visions into visual blend of aesthetics and functionality.
Goal
Main goal was to create one visual system as a one-page that connects services and showcases diverse portfolio. In addition, social media works and handmade animated GIFs had to be presented. As such extensive portfolio, it needed to be presented in various forms.
Example personas and content mockups
Visualisation of the site map
UX
The content mockup was used to plan the content of the design, which allowed focusing the user's attention on key information (e.g., the company section or the offerings). The division of sections, the use of appropriate content, and interface elements that are crucial for users were made possible in the right places, partly thanks to the created personas. Additionally, it allowed for the creation of solutions tailored to different user groups, such as multiple portfolio versions based on completed projects or categories.
Easy and intuitive navigation is possible thanks to the previously prepared site map. This minimized the number of steps required for users to achieve their goal.
UI
The color palette (grayscale with 4 accent colors) and typography were tailored to LAKI's branding. The website was designed based on a 12-column grid, which allowed for easy division of space within sections into different proportions—this enabled the creation of varied and balanced layouts.
Mockup with 12-column grid
Desktop view of services section
Social media portfolio with a footer
Website redesign for the Digital Designer course
Informational one-page website